Palza is building the operating layer for the back office of emerging consumer brands. We started from a simple observation: the people doing repetitive ops work aren’t developers, and every automation tool on the market assumes they are.

So instead of asking you to describe your workflows, Palza watches them, builds agents from what it sees, and keeps improving them by asking you small questions along the way. We’re a small team based in New York, working closely with a first group of early-access brands.